WHO WE ARE
"Great minds discuss ideas. Average minds discuss events. Small minds discuss people."
- Eleanor Roosevelt
"HISTORY DEVELOPS, ART STANDS STILL." E.M FORSTER
Deborah Melissa Bottreau, Managing & Creative Director
Deborah Melissa Bottreau, of French-Argentinian descent is a Graphic Design Graduate from the Limkokwing University of Creative Technology. She is the Founder, Managing and Creative Director of Sienna DMB Sdn Bhd, a creative and branding agency based in Malaysia.
Deborah is currently the President of the Malaysian Association of ASEAN Young Entrepreneurs (MAAYE), after previously serving as the Founding Deputy President. She also currently sits as Secretary General of the ASEAN Young Entrepreneurs Council (AYEC), an officially ASEAN-mandated network of Young Entrepreneurs from all 10 ASEAN Member States and also was recently nominated the Deputy President for the Global Entrepreneurship Movement (GEM).
Deborah started her working career as a Graphic Designer at Freeform Sdn Bhd. Later on, she served as the International Business Development Manager at Nexbis, an IT security firm. Deborah ventured into e-commerce in 2012, serving as Production Head in Zalora Malaysia.
The tri-lingual Deborah eventually ventured overseas, where her proficiency in Spanish served her well as the Latin America Regional Head of Production for Linio, an e-commerce conglomerate based out of Mexico City. Deborah is also proficient in English and Bahasa Malaysia.
Now running her own business full time, she is a part of various start ups involved in e-commerce, crowdfunding and marketplaces. Her and the company have branded & organised events for various Asean Initiatives such as ABAM (Asean Business Awards Malaysia) ABIS 2015 (Asean Business & Investment Summit). In her spare time, Deborah has also served in various speaking capacities in various Forums organised by the ASEAN-Japan Business Council, University of Nottingham, Kolej Damansara Utama (KDU), MCA (Malaysia Chinese Association) Youth, GREAT Programme in Kuching, Sarawak organised by the Malaysia Global Innovation & Creativity Centre (MaGIC), the Asean Youth Initiatives 2016 organised by Persatuan Pelajar Indonesia (PPI) and was invited to be one of keynote speakers in Quanzhou, China for the 21st Century Maritime Silk Road Youth Entrepreneur International Conference. More recently, Deborah was invited to be a judge for the KDU Hatch Up Biz Plan Competition and officially launched their programme as an effective entrepreneurial platform. She was also the Organising Chair for the 1st Asean Young Entrepreneurs Carnival 2016, the first of its kind. And was also awarded Marie Claire’s Amazing Women 2016, Prestige Top 40 Under 40 in Malaysia, 30 Women Achievers & Leaders for the Golden Globe Tiger Awards 2017 and Association Executive of the Year for MAAYE by APAC 2017 Industry Associations Awards.
Deborah has a special connection with horses, and participated in competitive showjumping from an early age. A showjumping champion and dressage medium champion, Deborah also represented Argentina in the KL Grand Prix held in Bukit Jalil. Upon semi-retirement from showjumping, Deborah now plays recreational polo with her ponies and is a FEI Level 1 certified coach.
The Malaysian Association of ASEAN Young Entrepreneurs (MAAYE) is the official representative of Malaysia in the ASEAN Young Entrepreneurs Council (AYEC). Launched in commemoration of Malaysia’s Chairmanship of ASEAN in 2015, MAAYE was founded in conjunction with the integral role of youth under the economic pillar of the ASEAN Economic Community (AEC). With the announcement of a single regional economic community at the end of 2015, issues affecting youth in business and economic activity was officially included under the economic pillar of ASEAN, and entrepreneurship duly recognised and included in the ASEAN Strategic Action Plan. MAAYE is under the purview of the Malaysian Ministry of International Trade and Industry Malaysia (MITI).
MANAGING & CREATIVE DIRECTOR
THE CREATIVE JUICER, STYLIST, AND TRENDSETTER
Lira Jamaluddin, Chief Content Officer
Lira started her career as a writer in an international fashion magazine. An expert in styling and writing beauty, fashion, lifestyle, personality articles. She later went on to work in marketing and public relations for well known brands and agencies.
"One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start." - Simon Mainwaring
Having developed the shift of online and social media for various companies. Lira believes that this is key in the future of marketing and branding.
Lira completed her BA in Multimedia Journalism and Psychology from The University of West London in 2006. She went on to complete her Masters of Art in International Journalism in 2007. Lira is also a graduate in Fashion styling, Fashion design, Italian fashion History and Garment Construction from the Santa Reparata International School of Art in Florence, Italy.
In her free time Lira enjoys travelling and is an avid scuba diver.
Her Expertise includes:
- Public Relations
- Media Liason
- Content Writing
- Press Release
- Social Media
- Digital Marketing
- Event Planning/Management
- Creative Thinker
CHIEF CONTENT OFFICER
CHIEF CONTENT OFFICER
FASHIONABLE FOODIST AND DECORATOR
Dyah Sandhiarani, Chief Coordinator
Growing up in Bandung, West Java, Indonesia around all the creative minds and entrepreneur spirit made her start her own business at an early age, she just graduated from high school when she and a few friends started a skateboarding clothing line and it was actually the seed of all the management, designing and small business she is doing right now.
Currently she is involved in design and production of her own clothing line, producing eco-friendly shopping bags and a catering service providing healthy food for children. Cooking? Yes, that’s what she loves to do when she is trying to get inspiration.
Stirring the cooking and her Interior Architecture background in one pot, she was employed as Catering and Event Coordinator for Cafe Royale, one of the well-known catering service providers for the United Nations Office in Nairobi, Kenya (UNON) and two other United Nations related institutions;
CGIAR (Consultative Group for International Agricultural Research) at the International Livestock Research Institute (ILRI) in Nairobi,
FAO for Somalia in Nairobi (Food and Agriculture Organization).
Furthermore, Cafe Royale also catered for the International School of Kenya. This provided her with a lot of experience with regards to international hospitality standards.
Dyah also featured in an Indonesian Independent Book “Kepak Sayap” about 22 Indonesian women and their life abroad. She was also involved in a few presentations regarding Business Culture and Communication classes in Padjajaran University and Telkom University in Bandung.
She is a team player with a positive mind-set, an enthusiastic embrace of challenges and unwavering commitment to exceeding client’s expectation. She always comes up with ideas and suggestions to make her clients experience something unforgettable, because she believes that everyone has something to introduce and contribute to the world. Experiment, tear something apart, stumble, get up and start over fresh again; in the end, we all have the potential to do something great.