ABOUT
SIENNA DESIGN
ABOUT US
Sienna Design is a strategic brand and experience studio based in Kuala Lumpur, Malaysia, specialising in branding, positioning, communications and digital experiences for organisations, institutions and evolving businesses.
For over a decade, we have worked with founders, corporations, developers and ecosystem-driven organisations to create brands that are not only visually compelling, but strategically aligned and built for long-term growth.
Beyond branding and design, Sienna Design also supports organisations through strategic consultancy, helping shape positioning, stakeholder perception and institutional narratives across multiple sectors.
Our capabilities span brand strategy, identity development, positioning, institutional communications, website design, digital presence, campaign direction and stakeholder-focused narrative building. Increasingly, our work also extends into strategic consultancy — supporting organisations with communication frameworks, ecosystem positioning, institutional narratives and long-term brand evolution.
Over the years, Sienna Design has delivered projects across the corporate, property, hospitality, education, lifestyle and public-purpose sectors. Selected collaborations include Citaglobal Berhad, Fraser Valley, AIRA Residence, Royal Selangor, AEON, Weststar and regional entrepreneurial organisations and initiatives across ASEAN.
Founded by Deborah Melissa Bottreau in 2014, Sienna Design continues to evolve as a boutique studio focused on creating purposeful brands, meaningful experiences and strategic impact.
STRATEGIC BRAND ARCHITECT + FOUNDER
Deborah Melissa Bottreau is the Founder and Strategic Brand Architect of Sienna Design, with over 20 years of experience across branding, positioning, communications and stakeholder engagement.
A multicultural entrepreneur and international speaker, she has worked across corporate, property, lifestyle and institutional sectors throughout Malaysia and the ASEAN region. Her work focuses on translating complex ideas and multi-stakeholder initiatives into clear, high-impact narratives and cohesive brand experiences.
Deborah specialises in brand strategy, institutional positioning, communication architecture and stakeholder alignment, with experience working alongside corporations, GLCs, associations & regional initiatives.
Beyond Sienna Design, she holds multiple leadership roles across entrepreneurship, governance and regional organisational development, with networks spanning ASEAN and beyond. She is recognised for her contributions to business and creative industries, including Marie Claire Amazing Women and Prestige Top 40 Under 40, amongst others.
KEY STRENGTHS
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Brand strategy and institutional positioning
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Narrative development and communication architecture
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Stakeholder alignment at board, investor and policy levels
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Regional and international ecosystem engagement across ASEAN and beyond
STRATEGIST & STAKEHOLDER
ENGAGEMENT PROFESSIONAL
Dato’ Aslizan Zabidin is a strategic advisor and advancement professional advisor with over 20 years of experience in corporate strategy, stakeholder engagement, and fundraising. background includes senior roles within the PETRONAS ecosystem, international investment engagements, and government relations. She has expertise in planning, LNG market intelligence, and ESG initiatives, working corporate leaders, government agencies, and community organizations. Her professional experience encompasses engagements with PETAS, PETRONAS Lubricants International, and Mubadala Energy.
Her work has included:
• Strategic planning and transformation initiatives
• Government and stakeholder engagement
• ESG and sustainability-linked collaboration
• Advancement and fundraising strategy development
• Institutional positioning and donor engagement
• Public-benefit and philanthropy initiatives
• Corporate partnership facilitation
• Community and impact programme coordination
Dato’ Aslizan Zabidin brings multidisciplinary experience across strategic advisory, stakeholder engagement, institutional positioning and advancement-related initiatives, with exposure spanning corporate, philanthropic and public-benefit sectors.
She has been involved in collaborative social impact and community-based initiatives with organisations including Majlis Agama Islam Selangor, BHP and Vitol, supporting programmes related to transitional housing assistance, entrepreneurship development, livelihood support and community welfare initiatives benefiting underserved groups.
In addition, Dato’ Aslizan has contributed to strategic advancement and fundraising development initiatives involving higher education institutions, donor engagement frameworks, institutional sustainability and endowment-linked ecosystem planning.
Recognised for her ability to bridge corporate, institutional and philanthropic ecosystems, she supports initiatives requiring governance awareness, partnership coordination and long-term value creation.
KEY STRENGTHS
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Strategic Advisory & Stakeholder Engagement
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Fundraising & Advancement Strategy
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Institutional Positioning & Partnerships
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ESG & Sustainability Collaboration
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Government & Corporate Relations
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Donor Engagement & Public-Benefit Initiatives
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Corporate Transformation Support
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Strategic Communications & Ecosystem Development